Yes, Sam Raimi is one of the few filmmakers that I will leave the comfort of my own home to go catch the latest flick by, even if I have no earthly idea what that flick is about. I'd heard from a few people that "Drag Me To Hell" was pretty scary, and that he was going back to his Evil Dead roots with it.
So, did I agree? Well... I think "scary" is certainly the opinion of some, but I couldn't say that my heart started racing for even a fraction of a second. Then again, that could just be me and my complete and utter immunity against things that are supposed to scare the pants off of people. Visually speaking, I could see how many of the images flashing across the screen might catch people off-guard. (Presumably people who don't have standard horror timing down like a second nature.)
Does it go back to its roots? Sure... if you think Evil Dead II.
If there is anything you can count on Sam for, it's distinctive camera movements and slightly off-the-wall dark humor. This film has both of these things in scores. Of course, there's also the opportunity to play Raimi fan's favorite game: Where Did Sam Park His Car?
Getting back to the hype about Raimi getting back into horror... Honestly, I was hoping they meant in the style of the original Evil Dead, which was downright creepy. Instead, Drag Me To Hell is much more akin to the sequels with its campyness. Seriously folks, at one point I was half-expecting Ash to walk into the scene.
However, once I realized it was going to be a horror-comedy, I just kicked back and enjoyed the ride. The story is very predictable, and I don't think they even bothered trying to hide the ending from the viewers, but that doesn't mean that it's not a fun ride.
It's a PG-13 rating, which means there's not much by way of blood or boobs, but Raimi more than makes up for this with the horror genre fans by mixing in a lot of stomach-turning gross-out comedy.
In short, I found it to be pretty funny in the Dead-by-Dawn kind of way. It's enjoyable to watch and it doesn't take itself too seriously.
Info on IMDB: Drag Me to Hell